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Recruiting · W2 Crews & Technicians

Installers, techs
and foremen who
actually show up.

Payroll hires are a different animal than commission reps. They compare wages, they compare benefits, and they will take the first company that calls them back. We build the pipeline that calls them back first.

Walkthrough16:9
Video slot

A short walkthrough goes here.

The Problem

You're not competing on wage. You're competing on speed.

A good technician is looking for maybe four days. In that window he applies to several companies, and most of them take two or three days to respond. By the time your office calls, he has an offer. You didn't lose him on pay — you lost him on a callback.

Then there's the part nobody budgets for: replacing a field employee costs real money in recruiting time, ramp-up, lost productivity and the rework a green hire causes. Every avoidable departure is that cost again.

What Gets Installed

The pieces, and what each one does.

01

Trade-Specific Applicant Generation

Campaigns written for your trade, your market and the actual job — not a generic post that pulls people who have never been on a ladder. Wage range stated up front, because hiding it just wastes everybody's time.

Meta AdsJob BoardsLocal TargetingWage Transparency
02

Instant Contact

Applications get a text within seconds, day or night. This one change does more for field hiring than anything else on this page, because the market is decided in the first few hours.

Twilio SMSAuto-ReplyAfter-Hours Coverage
03

Knockout Screening

Your requirements, enforced automatically before anybody gets on your calendar. Licensing and certifications, driver's license and transportation, years in the trade, tools, availability, and whatever your policies require.

Qualifying FlowLicense ChecksScoring
04

Self-Booked Interviews

Qualified applicants pick their own slot and get reminders. No-shows get re-engaged automatically instead of quietly disappearing from a spreadsheet.

Calendar SyncRemindersNo-Show Recovery
05

Offer and Onboarding Handoff

Once you say yes, offer letter, paperwork, safety training and first-day instructions go out on their own. New hires stop falling through the crack between hired and actually working. This ties directly into the onboarding system.

Offer LettersE-SignSafety DocsDay-One Flow
06

Cost-Per-Hire Reporting

What each hire cost, where they came from, how long they took, and how many are still there at ninety days. Most contractors have never seen these numbers for their own company.

Pipeline ViewCost Per Hire90-Day Retention

Sequence

From signature to boots on the job

01

Intake

Your roles, your wage bands, your service area, your must-haves and your deal-breakers. What makes a good hire at your company is not what makes one at mine.

02

Build

Campaigns, screening logic, calendar and reporting built against your accounts and your tools. You keep ownership of everything.

03

Launch and tune

Traffic on, then we tighten targeting and messaging against real cost-per-applicant and show-rate numbers.

04

Handover

Trained, documented, handed to your office. Keep us on for maintenance or run it yourself.

Proof

Built inside a licensed contracting company.

The same pipeline staffed Certified Contracting's own crews. Reviews below are from contractors who bought our lead-generation work; W2 recruiting results get posted here as installs come online.

4.4 ★★★★★ Google rating
7 reviews · Certified Leadz
★★★★★

“Finally real leads from a very reputable agency. Thanks a ton for the legitimacy and helping me close all these deals. Can't wait to continue business with you! Let's crush it this year!”

Sarah · Google
★★★★★

“Xavier is great with the leads. Helped me on a few. One of the best in the game”

Paris Wilcox · Google
★★★★★

“The best of the best”

Juan Tut · Google

Questions

Straight answers

W2 or 1099 — which should I hire?
That depends on how much control you need over schedule, method and territory, and it is a legal question with real consequences. Your attorney or CPA should make that call, not a marketing company. We build whichever pipeline you need — commission-only is here.
Can you run background checks and drug screens?
We automate triggering them and tracking the results inside your process. The actual screening runs through whatever provider you use, and what you're allowed to screen for varies by state.
Will this work in a small market?
It works where there are people to hire and a wage worth taking. In thin markets the honest answer is often a wider radius or a higher band, and I'll tell you that on the call rather than sell you an install that can't deliver.
What if I only hire twice a year?
Then a full install may be overkill and I'll say so. The system earns its keep when hiring is continuous or turnover is chronic.
Who owns the accounts?
You do. Ad accounts, phone numbers, calendars, applicant data — all in your name. If we part ways, nothing turns off.

Start Here

Let's talk about your crews.

Twenty minutes, owner to owner. Bring your open roles and your turnover.

We'll only use this to get back to you about your project. No list, no resale.