Built by contractors. Powered by Certified AI.
We fill your calendar. Then we fill your sales floor.
One connected system for contractor ads, appointments, recruiting and supplements. We don’t just generate leads. We build the systems that turn them into opportunities.
- fMeta Ads
- GGoogle Ads
Certified AI
- Lead captured
- Qualified
- Follow-up sent
Thursday
9:00 AM
11:30 AM
4:00 PM · Roof inspectionConfirmed
- Leads today
- 14
- Qualified
- 9
- Booked
- 6
- Second-gen contractor
- 500+ roofs built by our team
- Millions in RCV & retail sales
- You approve everything
The Certified difference
We don't just generate leads. We build the systems that turn them into opportunities.
Traditional agencies focus on the ads. Certified connects the ads to everything after the click, and runs the same infrastructure for recruiting and supplements. Toggle to see who does each job.
9 of 10 tasks handled for you
- Automated
- Our team, human-reviewed
- You
The engine
Watch an ad become a booked appointment.
Scroll to run the system. Switch modes to see the same engine hire reps or prepare a supplement.
The ad runs.
Your offer reaches homeowners in your service area on Meta and Google.
They raise their hand.
Name, mobile and ZIP on a branded page. No long forms.
They answer the questions your reps would ask.
Homeowner, storm date and the best time to inspect, before anyone picks up the phone.
Certified AI follows up right away.
A text goes out while they still remember you, and confirms who needs to be there.
The appointment lands on your calendar.
Confirmed time, address and notes, with the decision-maker confirmed.
And lands in your pipeline.
Every lead, follow-up and appointment in one place.
The recruiting ad runs.
Ads reach people who already sell, in your market.
They apply in minutes.
Name, mobile and city. The hard questions come next.
They answer the screening questions.
Sales experience, license and start date, before anyone picks up the phone.
Certified AI follows up right away.
Applicants who pass get a text to set an interview.
The interview lands on your calendar.
Your manager only talks to people who passed screening.
And lands in your hiring pipeline.
Every applicant and interview in one view.
Your open files, in one list.
Every job that needs a supplement, with what has come in so far.
Upload once.
Carrier estimate, photos and measurements, organized for you.
Certified AI researches and compares.
Local code and manufacturer requirements with source references, checked against the carrier estimate.
Our estimator reviews the file.
An experienced estimator on our team checks every reference and line before it reaches you.
You approve and submit.
Nothing goes out without your OK, and it goes out in your company's name.
Every file, one view.
Intake to delivered, in your client dashboard (in development).
You just watched the system we install
Want this exact system running in your company?
Answer four quick questions, see your funnel, then pick a time with Xavier. Your answers come with you, so you only tell us once.
The ecosystem
One engine. Every part of the business.
Every product runs on Certified AI. Pick one to see it work.
Rev
Certified Acquire
Done-for-you ads to booked appointments.
SolvesLeads come in and nobody follows up fast enough to book them.
Live pipelineExample
- Meta & Google ads
- Landing page
- Qualification
- Follow-up
- Booked appointment
- Your calendar
Works with
Rev
Certified Leadz
Verified appointments, paid per appointment.
SolvesYou want appointments without running ads yourself.
Live pipelineExample
- Meta & Google ads
- Landing page
- Qualification
- Follow-up
- Booked appointment
- Your calendar
Rev
Certified Websitez
Websites that book jobs.
SolvesYour website gets visits but not booked jobs.
Live pipelineExample
- Search or ad click
- Your website
- Quote request
- Follow-up
- Booked appointment
Scale
Certified Recruitz
Recruiting ads to booked interviews.
SolvesYou chase applicants who never show up to interview.
Live pipelineExample
- Recruiting ad
- Application
- Screening
- Interview booked
- Your hiring pipeline
Collect
Certified AI Supplements
Code-informed supplement preparation, flat per file.
SolvesSupplements eat your office time or a percentage of every file.
Live pipelineExample
- Document intake
- Code and manufacturer research
- Scope analysis
- Estimate preparation
- Human quality review
- Your dashboard
Operator
Certified AI
CRM, client apps and custom builds.
SolvesYour leads, jobs and team live in five different tools.
Live pipelineExample
- Your leads and jobs
- Certified AI CRM
- AI follow-up
- Custom-built workflows
- Your team on one system
Works with
The appointment engine
Certified Leadz runs the ads, qualifies the inquiries, follows up and books the appointments, or our phone room books and verifies them for you.
- Meta & Google ads
- Landing page
- Qualification
- Follow-up
- Booked appointment
- Your calendar
In development
Your own client app: the Certified Command Center
Every client gets one place to see ads, leads, appointments, applicants and supplement files, with visibility and control without the busywork. Click through the preview. It runs on sample data while we build it.
- Leads this week
- 48
- +9 vs last week
- Appointments booked
- 17
- 6 this weekend
- Interviews set
- 6
- 2 today
- Claims in progress
- 9
- 4 approved
- 5Mon
- 8Tue
- 6Wed
- 9Thu
- 7Fri
- 4Sat
- 3Sun
Today's appointments
- 9:00 AMRay S.Roof inspectionConfirmed
- 11:30 AMKim T.Roof inspectionReminder sent
- 4:00 PMMaria G.Roof inspectionConfirmed
- Spend
- $2,310
- Leads
- 48
- Cost per lead
- $48
- Booked
- 17
| Campaign | Channel | Spend | Leads | Booked |
|---|---|---|---|---|
| Storm response | Meta | $1,240 | 31 | 11 |
| Roof replacement search | $860 | 11 | 5 | |
| Past-lead retargeting | Meta | $210 | 6 | 1 |
| Lead | Source | Received | Status |
|---|---|---|---|
| Dana P. | Meta · Storm response | 2 min ago | New |
| Luis M. | Google · Roof replacement | 1 hr ago | Contacted |
| Kim T. | Meta · Storm response | Today 9:12 | Qualified |
| Maria G. | Meta · Storm response | Yesterday | Booked |
| Ray S. | Google · Roof replacement | Yesterday | Booked |
New 2
Dana P.Form · 2m agoLuis M.Form · 1h agoQualified 1
Kim T.Owner · Storm 3 wksBooked 2
Maria G.Thu 4:00 PMRay S.Fri 9:00 AMShown 1
Ann W.InspectedApplied 2
Casey L.1 yr D2DMorgan B.Retail salesScreened 1
Sam D.PassedInterview 1
Jordan R.Tue 10:00 AMHired 1
Taylor K.Starts Mon- New lead follow-upA text goes out right away48 sent
- Appointment remindersDay before and morning of17 sent
- No-show rebookText and call to rebook2 rebooked
- Applicant screeningAsks the basics, books the interview18 screened
- Claim 4471Paid
- Claim 4486Approved
- Claim 4502Packet ready
- Claim 4519Checked
Build your engine
Build your Certified engine.
Four quick questions. We draw the system, then you book a call to walk through it with Xavier.
- Answer four questions
- See the funnel we would build
- Pick a 30-minute Google Meet time
Built by contractors. Powered by Certified AI.
Xavier Medina is a second-generation contractor. He knocked doors, managed projects and handled insurance claims through hail seasons across the Midwest and beyond. He and his team built 500+ roofs and closed millions in RCV and retail sales, then built the systems he wished he had: leads answered before they went cold, reps with appointments to run, and supplements done without giving away a percentage of every file.
“I’m not a marketer. I’ve worked the claims myself.”
Proof policy: we publish results only after they are measured and verified. No made-up case studies.
Questions
Do I have to use every product?
No. Each product works on its own. They connect through Certified AI when you use more than one.
What does it cost?
Certified Acquire is $2,500/month and Certified Recruitz $2,500/month, each with a 3-month minimum and ad spend paid by you. Certified Leadz Phone Room is $200 per verified appointment (10 minimum). Certified AI Supplements is $10,000 onboarding plus $90 per file, never a percentage. Custom builds are quoted in writing after a call.
What is Certified AI?
The technology behind our products: the CRM, follow-up and automation that run our services, and that we install for clients who want it in their own business.
Who do you work with?
Roofing, restoration and home-service contractors, and sales-led home improvement teams. B2B only.
We fill your calendar. Then we fill your sales floor.
Built by contractors. Powered by Certified AI.
Experience Our System