We install AI sales, marketing and operations systems into the tools you already run. Every system started inside our own companies, keeps a person on every decision that matters, and is labeled honestly: live, built, beta, coming soon or concept.
30 minutes. We map one workflow and tell you what should and should not be automated.
Certified AI is the systems practice of Certified Leadz LLC. We pick one bottleneck — slow lead response, recruiting, proposals, paperwork — scope a system for it in writing, build it against your tools, and hand it over in your name.
AI handles the work that repeats the same way every time: first replies, qualifying questions, follow-ups, summaries, reading documents. People keep pricing, closing, hiring and anything that commits the company. That division is written into every system we build.
Every system belongs to one of three areas. Start with whichever one is costing you the most this month.
An AI sales system handles the repetitive parts of selling — first response, qualifying questions, follow-up, call prep and call review — so salespeople spend their time on conversations and closing. People still price, negotiate, close and approve anything that commits the company.
An AI marketing system connects the places leads come from — ads, search, social, your website — to the follow-up that turns them into conversations, and records which source produced which customer. The AI parts draft, sort and re-engage; the tracking makes spend decisions measurable.
An AI operations system takes the paperwork that follows every sale — proposals, supplier invoices, job updates, handoffs — and moves it to the right place automatically, flagging only the exceptions for a person. It is how an owner-run company stops losing evenings to admin.
Most small-business websites are a brochure with an email link. We rebuild them to do one job: turn a visitor into a booked conversation, with the proof up front and every lead landing in your CRM with its source.
Each card links to a full breakdown: the problem, the input, every workflow step, what the AI does, what people do, the integrations and what it does not do.
Re-engagement texting runs in our own businesses today. Automated texting is waiting on carrier registration, and the AI voice callback is in development.
An AI lead response system replies to every new inquiry within seconds, asks the qualifying questions you would ask, books a time with a person and keeps following up until the lead answers or opts out — then hands a qualified, summarized lead to a human.
Intake and evidence rating run live on submitted applications. The AI screening conversation turns on once Meta App Review and SMS registration clear; until then, a person sends outreach.
An AI recruiting engine takes applicants from recruiting ads, asks only the screening questions their application didn't answer, rates each requirement with the applicant's own words as evidence, and books qualified people into interviews. A person makes every hiring decision.
Running for Certified Leadz's own outbound calling. Every call is placed by a person.
An outbound prospecting engine finds businesses that match your ideal customer every night, scores them with transparent rules, removes anyone who can't legally or sensibly be called, and gives each rep a prioritized queue with a one-screen brief — so the day starts with dialing, not list-building.
Built into our internal sales tooling and tested; not yet running on live calls. Real-time, during-the-call coaching is a concept, not a feature.
Sales call intelligence transcribes consented sales calls and reviews them against your own playbook — discovery questions asked, objections handled, next step set — so a manager gets a short list of coaching moments per rep instead of hours of recordings. It supports the manager; it does not replace coaching.
The tablet In-Home Proposal System built on this approach is live at Certified Contracting. The measurement-to-PDF generator and the payment flow in our internal Certified AI system are built but not in production.
Proposal automation turns measurements and a chosen scope into a branded, multi-option proposal in minutes, using your price book, and can carry an accepted proposal through e-signature and payment. A person sets prices and approves every proposal before it goes out.
Built for a roofing contractor's CRM. Matching rules are specific to each company's suppliers and job naming.
Invoice-to-job automation reads supplier invoices as they arrive by email, extracts the job reference, amounts and line items, and attaches each invoice to the matching job in your CRM. Anything it can't match with confidence goes to a person, so material cost is known per job instead of discovered at month end.
In development for Certified Leadz's own line. Not live yet — we'll change this label when it is answering real calls.
An AI receptionist answers the business phone line first, identifies itself as an assistant, handles routine questions, captures who is calling and why, and transfers the call — or books a callback — when a person is needed. Every call ends as a logged record with a summary.
This site is one (analytics and ad pixels not yet switched on). Earlier contractor lead pages were built the same way.
A conversion website is a fast, crawlable site whose job is to turn visitors into conversations: it captures each inquiry with its source and campaign, routes it into the CRM and follow-up automatically, and reports which pages and channels produce real leads.
In use at Certified Contracting (Arizona's Finest). Every product page has an interactive demo — try the speed-to-lead timer, the proposal deck and the signature pad yourself.
Running for Certified Contracting's permanent-lighting and roofing leads.
Every new lead gets a live timer, a one-tap call button and a follow-up plan — so nobody waits until tomorrow.
In daily use at Certified Contracting (Arizona's Finest).
Appointments from every outside setting vendor, merged into one board — each rep sees their own, the owner sees everything.
Used by Certified Contracting (Arizona's Finest) reps for roofing and window proposals.
Measure, present, price, sign and hand off to the CRM — at the kitchen table, on one tablet.
Intake and evidence rating run live on submitted applications. The AI screening conversation turns on once Meta App Review and SMS registration clear; until then, a person sends outreach.
Applicants screened with their own words as evidence, booked into field interviews and coached through their first weeks.
A 30-minute audit. You show us how a lead, a hire or a job moves today. We tell you straight what should be automated, what shouldn't, and whether we're the right fit.
Exactly what gets built, what it connects to, what you're responsible for, what approvals are needed (like SMS registration) and what it costs.
Against your real tools and process, with milestones, so you see it working before the final payment.
Your accounts, your data, your phone numbers. We train your people and hand it over. Ongoing support is optional, not a trap.
Xavier Medina is a second-generation contractor with more than 20 years in the trades, 500+ roofs installed across seven states and five years as lead project manager for a national roofing brand.
He started building systems because his own contracting company needed them: a recruiting pipeline that texted applicants in seconds, follow-up that worked leads everyone had written off, proposals generated from measurements, invoices that filed themselves. Certified Leadz exists because other owners asked for the same thing.
These were built inside our own companies first. We publish measured numbers only once they've been verified — until then, each write-up covers what was built, how it works and what we learned.
Replacing a basic automated texter with a purpose-built screening and booking system for commission roofing sales reps — applicants screened with evidence, interviews booked without phone tag, hires approved by the owner.
Consolidating prospecting, sales, proposals, payments and onboarding into one system, with a named person approving anything consequential. Built on our own company first.
Turning years of cold text threads — missed inspections, unanswered proposals, past clients — into a paced, owner-approved re-engagement program that sends from the owner's own number, inside the original thread.
Usually, yes — if your CRM has an API or accepts webhooks, which most do. We check API access end to end before we build, because some vendors lock their API behind an enterprise plan. If your CRM can't be reached, we tell you before any work starts.
The work that repeats with the same shape every time: responding to new leads, asking qualifying questions, drafting follow-ups, summarizing calls, routing documents to the right job, building proposals from measurements and reminding people what is due. It should not own pricing exceptions, hiring decisions, legal or financial judgment, or conversations with an upset customer.
Specific systems, one bottleneck at a time: lead response and follow-up, recruiting and applicant screening, outbound prospecting and dialing, proposals and quoting, back-office document routing and conversion-focused websites with tracking. Each is scoped in writing, built against your tools and handed over in your name.
Certified Academy is the sales training and AI coaching program Certified Leadz is developing: onboarding, a sales framework, AI roleplay practice and certification for commission-driven sales teams. It is not available yet; you can join the early-access list.
A set of connected steps that moves a lead from first contact to a booked conversation or signed deal, where AI handles the repetitive parts — first response, qualification questions, summaries, reminders — and people handle judgment, relationships and closing. It runs inside the tools you already use rather than replacing your team.
Pricing and exceptions, the close, anything involving a complaint or a vulnerable customer, hiring decisions and any message that commits the company to something. AI prepares, drafts and reminds; a person approves anything consequential.
You do. Ad accounts, phone numbers, domains, CRM data and the automations run in your accounts and your name. If you want to run it yourself later, you can.
A roofer's order of operations for automation: lead response, estimate follow-up, proposals, recruiting and invoices — and what should stay human.
Where AI belongs in a sales process and where it doesn't: the decisions we keep human in every system we build, and the rule we use to tell the difference.
Certified Academy is the training program we're building: a sales framework, AI roleplay practice, call review and a ramp plan for new reps. It isn't available yet, and we won't pretend otherwise.
Public Google reviews of Certified Leadz, quoted as written. Most describe our earlier appointment-setting work for home-service contractors. Read every review on Google.
“If you want roofing leads, solar leads, this is the place for you. They verified the homeowner, and set up the call. They even provided us a great sales script to get it started…”
“The best of the best”
“Xavier is great with the leads. Helped me on a few. One of the best in the game”
“Finally real leads from a very reputable agency. Thanks a ton for the legitimacy and helping me close all these deals. Can't wait to continue business with you! Let's crush it this year!”
Tell us where the time or money leaks. We reply the same business day, and if a calendar is shown after you submit, you can pick a time right away.
Xavier will reach out, usually the same business day. We'll review your answers before the call so it isn't a sales pitch.
If a calendar appears below, pick a time now and skip the phone tag.
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