What is Certified AI?
Certified AI is the AI systems practice of Certified Leadz LLC. It designs, builds and installs specific systems — lead response, recruiting, prospecting, call review, proposals, back-office automation and conversion websites — into a company's existing tools, with people kept on every consequential decision.
Certified Leadz LLC is an Arizona company founded by Xavier Medina. It operates two brands:
We also build on ourselves. Certified AI is the name of the operating system we're building to run Certified Leadz itself — on staging today, not production — and every rule in it (human approval, spend caps, evidence over scores) carries into client work.
An AI sales system handles the repetitive parts of selling — first response, qualifying questions, follow-up, call prep and call review — so salespeople spend their time on conversations and closing. People still price, negotiate, close and approve anything that commits the company.
An AI marketing system connects the places leads come from — ads, search, social, your website — to the follow-up that turns them into conversations, and records which source produced which customer. The AI parts draft, sort and re-engage; the tracking makes spend decisions measurable.
An AI operations system takes the paperwork that follows every sale — proposals, supplier invoices, job updates, handoffs — and moves it to the right place automatically, flagging only the exceptions for a person. It is how an owner-run company stops losing evenings to admin.
An AI lead response system replies to every new inquiry within seconds, asks the qualifying questions you would ask, books a time with a person, and keeps following up until the lead answers or opts out — then hands a qualified, summarized lead to a human.
An AI recruiting engine takes applicants from recruiting ads, asks only the screening questions their application didn't answer, rates each requirement with the applicant's own words as evidence, and books qualified people into interviews. A person makes every hiring decision.
An outbound prospecting engine finds businesses that match your ideal customer every night, scores them with transparent rules, removes anyone who can't legally or sensibly be called, and gives each rep a prioritized queue with a one-screen brief — so the day starts with dialing, not list-building.
Sales call intelligence transcribes consented sales calls and reviews them against your own playbook — discovery questions asked, objections handled, next step set — so a manager gets a short list of coaching moments per rep instead of hours of recordings. It supports the manager; it does not replace coaching.
Proposal automation turns measurements and a chosen scope into a branded, multi-option proposal in minutes, using your price book, and can carry an accepted proposal through e-signature and payment. A person sets prices and approves every proposal before it goes out.
Invoice-to-job automation reads supplier invoices as they arrive by email, extracts the job reference, amounts and line items, and attaches each invoice to the matching job in your CRM. Anything it can't match with confidence goes to a person, so material cost is known per job instead of discovered at month end.
An AI receptionist answers the business phone line first, identifies itself as an assistant, handles routine questions, captures who is calling and why, and transfers the call — or books a callback — when a person is needed. Every call ends as a logged record with a summary.
A conversion website is a fast, crawlable site whose job is to turn visitors into conversations: it captures each inquiry with its source and campaign, routes it into the CRM and follow-up automatically, and reports which pages and channels produce real leads.
AI prepares, drafts, sorts and reminds. A named person approves pricing, hiring, closing and anything that commits the company.
When a system rates a lead or applicant, it shows the words behind the rating — or says "unknown."
Who may be contacted, and when, is decided by readable rules — consent, hours, suppression — never by a model.
No automated texts or calls without consent. Opt-outs are immediate and permanent.
Accounts, numbers, data and automations live in your name.
Live, built, beta, coming soon or concept — on every capability we describe.
Listed with how far we've taken each one. We're not affiliated with or endorsed by these vendors.
| Tool | What we've used it for | Evidence |
|---|---|---|
| AI voice agent (Vapi or Retell) | Answering the business line first and calling new web leads back. | Planned |
| Anthropic Claude | Applicant screening conversations, message drafting in an owner's voice, call-card copy. | In production |
| Cal.com | Booking step on this site after a qualified inquiry. | Planned |
| Calendly | Interview booking in the first recruiting funnel. | In production |
| Deepgram | Call transcription for coaching, only where recording consent exists. | Built & tested |
| Google Places | Nightly business sourcing for the prospecting engine, with a hard monthly budget. | In production |
| JobNimbus | CRM for Certified Contracting; invoice-to-job matching and diagnostic-tool lead handoff. | Built & tested |
| Make.com | The original recruiting texter at Certified Contracting, later replaced by a custom system. | In production |
| Meta Lead Ads & Messenger | Recruiting lead intake via webhook plus a 5-minute poller; Messenger replies pending Meta App Review. | In production |
| Neon Postgres | Databases for the dialer and the Certified AI operating system. | In production |
| Netlify | Hosting, forms and functions for this site and the recruiting system. | In production |
| Render | Nightly cron and dialer web service. | In production |
| Requesty (LLM gateway) | Single model gateway with spend caps for the Certified AI operating system. | Built & tested |
| Stripe | Proposal-to-payment flow in the Certified AI operating system (staging, test mode). | Built & tested |
| Supabase Postgres | Applicant records and interview bookings in the recruiting system. | In production |
| Twilio | SMS follow-up and the browser softphone behind our internal dialer. | In production |
| WeasyPrint | Branded PDF proposals and quotes generated from measurements. | Built & tested |
Usually, yes — if your CRM has an API or accepts webhooks, which most do. We check API access end to end before we build, because some vendors lock their API behind an enterprise plan. If your CRM can't be reached, we tell you before any work starts.
A single system — for example lead response wired into your CRM — is typically scoped in the first call and built over a few weeks, depending on account access and approvals like SMS registration or Meta app review, which are outside anyone's control. We give you a written scope with milestones before starting.
The work that repeats with the same shape every time: responding to new leads, asking qualifying questions, drafting follow-ups, summarizing calls, routing documents to the right job, building proposals from measurements, and reminding people what is due. It should not own pricing exceptions, hiring decisions, legal or financial judgment, or conversations with an upset customer.
Specific systems, one bottleneck at a time: lead response and follow-up, recruiting and applicant screening, outbound prospecting and dialing, proposals and quoting, back-office document routing, and conversion-focused websites with tracking. Each is scoped in writing, built against your tools, and handed over in your name.
A set of connected steps that moves a lead from first contact to a booked conversation or signed deal, where AI handles the repetitive parts — first response, qualification questions, summaries, reminders — and people handle judgment, relationships and closing. It runs inside the tools you already use rather than replacing your team.
You do. Ad accounts, phone numbers, domains, CRM data and the automations run in your accounts and your name. If you want to run it yourself later, you can.
Tell us where the time or money leaks. We reply the same business day, and if a calendar is shown after you submit, you can pick a time right away.
Xavier or the team will reach out, usually the same business day. We'll review your answers before the call so it isn't a sales pitch.
If a calendar appears below, pick a time now and skip the phone tag.
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