Results

Case studies with the architecture showing

Each write-up covers the challenge, the workflow before, what we built, how it works, the tools, where people stay involved, the result and what we learned.

How we handle numbers: the systems below were built inside our own companies — Certified Contracting and Certified Leadz — before we offered them to anyone else. We publish a metric only when it has been measured and verified; a case study without numbers says so rather than estimating.
Built in-houseBeta: In limited use; expect changes.

AI Recruiting Engine for a Door-to-Door Roofing Sales Team

Replacing a Make.com texter with a purpose-built screening and booking system for commission roofing sales reps — applicants screened with evidence, interviews booked without phone tag, hires approved by the owner.

Built in-houseBeta: In limited use; expect changes.

Building Certified AI: One Operating System for Our Own Company

Consolidating prospecting, sales, proposals, payments and AI-assisted software building into one governed system with human approval on every consequential action — built on our own company first.

Built in-houseLive: Running in production for a real business today.

Re-Engaging Cold Homeowner Conversations Without Losing the Personal Touch

Turning years of cold text threads — missed inspections, unanswered proposals, past clients — into a paced, owner-approved re-engagement program that sends from the owner's own number, inside the original thread.

Built in-houseBuilt: Built and working; not currently running in production.

Invoice-to-Job Automation for a Roofing Contractor

Supplier invoices read from email and attached to the right job in the CRM automatically, with only the ambiguous ones sent to a person — so material cost is known per job, not at month end.

Built in-houseLive: Running in production for a real business today.

Building Our Own Outbound Prospecting Engine and Dialer

A nightly sourcing, scoring and compliance pipeline that hands each rep a ready call queue, plus a human-operated browser dialer — built so our own sales day starts with dialing, not list-building.

Want this kind of write-up for your own workflow?

Book an audit. We'll map one workflow and tell you what a system for it would look like — and what it wouldn't do.