Case study · Built in-house

Re-Engaging Cold Homeowner Conversations Without Losing the Personal Touch

Turning years of cold text threads, missed inspections, unanswered proposals, past clients, into a paced, owner-approved re-engagement program that sends from the owner's own number, inside the original thread.

Company
Certified Contracting LLC
Industry
Roofing
Status
Live: Running in production for a real business today.
Published
September 22, 2026

Verification pending. This write-up describes what was built and how it works. It contains no performance figures, and it will be updated with measured results once they are verified.

Challenge

A contracting company collects hundreds of text conversations that simply stop: an inspection that never got scheduled, a proposal that never got an answer, a happy customer nobody asked for a referral. Each one is a warm relationship going cold.

Existing workflow

Nothing, which is the usual answer. Following up on old threads by hand is exactly the work that loses to whatever is urgent today.

What we built

A re-engagement program that finds the conversations worth restarting, drafts a personal follow-up for each one in the owner’s voice, and sends only what the owner approves, from the owner’s own number, at a pace that feels human. The moment someone replies, the sequence stops and the owner gets the conversation back.

Human involvement

Every message waits for the owner’s approval before it sends. Warranty issues and unhappy-customer threads are never messaged automatically; they become tasks for the owner.

Result

The program is running for Certified Contracting and homeowners are replying. We are not publishing rates from a pilot this small; we will add measured numbers when the sample is large enough to mean something.

Go deeper
Founder Notes·

What AI Should Not Automate in a Sales Business

Where AI belongs in a sales process and where it doesn't: the decisions we keep human in every system we build, and the rule we use to tell the difference.

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