Missed Lead Revenue Calculator
Estimate how much revenue slow or missing follow-up costs you each month, using your own lead volume, contact rate, close rate and deal size.
How much revenue do missed leads cost?
Multiply the leads you never reach by the share a faster system could reach, then by your close rate discounted for late contact, then by your average sale. The calculator does exactly that with your numbers.
The formula
- Missed leads = leads per month × (1 − % reached today)
- Recoverable = missed leads × % a faster system could reach
- Extra sales = recoverable × your close rate × late-lead discount
- Revenue in reach = extra sales × average sale value
How to use the result honestly
Find your real contact rate first. Pull last month's leads and count how many a person actually spoke with. Most owners guess high.
Keep the discount. A lead reached on the third attempt is usually less ready than one reached in the first minutes. The default 50% discount is a cautious starting point, not a measured benchmark — adjust it once you have your own data.
Revenue isn't profit. The result is top-line sales. Subtract your cost of delivery and the cost of the system before deciding anything.
What this doesn't include: referrals, reviews, repeat business, or the cost of your time spent chasing leads by hand.
If the number is large, the fix is usually faster first response and consistent follow-up — the AI Lead Response system explains how that works, and this guide covers the wiring.
Want to know your real contact rate?
In an AI Systems Audit we'll look at last month's leads with you and show exactly where they stalled.