Goal: first call within 5 minutes of the lead coming in.
Timers are live. Tap Call to see the lead move and the median update. Names are made up.
What is the Speed-to-Lead Board?
The Speed-to-Lead Board is a phone-first lead board. The moment a lead comes in from a Meta ad, the owner's phone gets a push alert; the lead shows a live timer against a 5-minute first-call goal, one-tap Call and Text buttons and a follow-up schedule that respects quiet hours — until the lead is won or lost.
What it replaces
Lead notification emails nobody sees until the evening
A spreadsheet of Meta lead exports
Remembering who to call back and when
Features
What it does
A queue that shows who's waiting
"Needs a call" lists every lead that hasn't been called, oldest first, with a live timer that shifts from Fresh to Cooling to Overdue to Stale.
One tap to call or text
Big Call and Text buttons use your own phone and number. The text button pre-fills a message with the lead's first name and product.
Log the outcome in two taps
After a call it asks how it went — no answer, booked, call back later, not interested — and schedules the next attempt automatically, respecting quiet hours.
Speed to lead, measured
The dashboard shows median time-to-first-call over 30 days, leads waiting, estimates booked, open quotes and jobs won — so response time is a number, not a feeling.
A funnel that shows where leads stall
New → Contacted → Appointment set → Quoted → Won, with the percentage that moves on at each step, filterable by product and date range.
Imports Meta's messy export
Drop in a lead export from Meta Ads Manager and the leads land on the board, sorted by product, with duplicates skipped.
Follow-up texts that stop on their own
An editable text sequence is built in and switches on once carrier texting registration clears. It stops automatically when the lead books, gets quoted, closes or replies.
Works like an app
Add it to the home screen, get instant push alerts and use it one-handed — light or dark, in Arizona time.
Workflow
How it works, start to finish
Speed-to-Lead Board workflow
Input
System / integration
Human step
Output
Input
Lead arrives
A homeowner submits a Meta lead form. The lead lands on the board and the owner's phone gets an alert.
System / integration
The clock starts
The lead appears at the top of "Needs a call" with a live timer against the 5-minute goal.
Human step
One-tap call
The owner taps Call from their own phone. The attempt is counted automatically.
Human step
Log what happened
Booked, call back later, no answer or not interested — two taps.
System / integration
Next step scheduled
Missed calls get the next follow-up scheduled automatically, respecting quiet hours, until the lead moves forward.
Output
Won, lost or on the calendar
Every lead ends with an outcome, a timeline and a place in the funnel.
Why we built it
Paid leads were coming in while crews were on roofs. Notification emails sat unread, and by the time anyone called back the homeowner had already booked someone else. We didn’t need another CRM — we needed one screen that answers a single question every time it’s opened: who is waiting for a call right now?
What it doesn't do
It doesn't auto-dial — every call is placed by a person from their own phone
It doesn't text leads until texting registration is complete and the lead has opted in
It isn't a full CRM — it does one job: first contact and follow-up
Re-engagement texting runs in our own businesses today. Automated texting is waiting on carrier registration, and the AI voice callback is in development.
An AI lead response system replies to every new inquiry within seconds, asks the qualifying questions you would ask, books a time with a person and keeps following up until the lead answers or opts out — then hands a qualified, summarized lead to a human.
See how it works →
Built in-houseLive: Running in production for a real business today.
Turning years of cold text threads — missed inspections, unanswered proposals, past clients — into a paced, owner-approved re-engagement program that sends from the owner's own number, inside the original thread.
Read the build →
Questions
Speed-to-Lead Board: questions
Why 5 minutes?
Homeowners who fill out an ad form are usually contacting several companies at once. The 5-minute goal is a working standard we hold ourselves to; the board measures actual median response time so you can see how close you are.
Can my team use it, or just me?
It was built for an owner-operator calling from their own phone. A multi-rep version is part of what we scope when we install one for a team.
More products
Other tools we run on
Live: Running in production for a real business today.Certified Contracting
Intake and evidence rating run live on submitted applications. The AI screening conversation turns on once Meta App Review and SMS registration clear; until then, a person sends outreach.
Applicants screened with their own words as evidence, booked into field interviews and coached through their first weeks.
Try the demo →
Want a Speed-to-Lead Board for your business?
Tell us where the time or money leaks. We reply the same business day, and if a calendar is shown after you submit, you can pick a time right away.
Request received.
Xavier will reach out, usually the same business day. We'll review your answers before the call so it isn't a sales pitch.
If a calendar appears below, pick a time now and skip the phone tag.