I know what your day looks like
I've been on the roof at 5 a.m. and in the truck at 9 p.m. writing proposals. When you say follow-up isn't happening, I know why.
The short version
I grew up in this.
My father was a contractor. I'm the second generation. More than twenty years in the field, over 500 roofs installed across seven states, and five years running projects as lead project manager for a national roofing brand before I went out on my own.
Then I started Certified Contracting — a licensed Arizona general contractor, ROC #364621 — and ran into the wall every owner hits. You can do the work. You cannot do the work, answer the phone, chase the money and hire three people in the same week. Something always drops.
So I started building. A recruiting pipeline that texted applicants in seconds instead of days. A follow-up sequence that worked leads I'd already written off. A proposal generator that turned measurements into a branded, multi-option proposal before I left the driveway. Invoice automation so material cost stopped being a surprise at month end.
None of it came off a shelf, because nothing on the shelf fit how a sales-led company actually runs. It got built out of necessity and tested with my own money on the line.
Certified Leadz exists because other owners kept asking me to build them the same thing. Today we build those systems with AI where it genuinely helps — and we're building our own operating system, Certified AI, on the same rules we install for clients.